Top Sandbox-like Games Performance on iOS in the UK: Q1 2025

In the first quarter of 2025, the sandbox-like games category on iOS in the United Kingdom demonstrated intriguing performance trends. Here's a breakdown of the top five games in this category.

Roblox from Roblox Corporation saw a steady decline in weekly revenue, starting at approximately $1.3M and dropping to around $78K by the end of March. Weekly downloads also decreased from about 59K to 25K. However, weekly active users remained relatively stable, averaging around 2.8M throughout the quarter.

Minecraft: Dream it, Build it! by Mojang experienced an upward trend in weekly revenue, peaking at nearly $109K in the last week of March. Downloads fluctuated slightly but ended the quarter on a high note with 5.9K. Active users increased steadily, reaching approximately 128K by the end of the quarter.

One State RP: Role Play Online from CHILLBASE LTD showed a consistent increase in weekly revenue, concluding the quarter at around $43K. Downloads and active users also rose, with downloads peaking at over 8K and active users reaching 6.8K by the quarter's end.

IMVU: Fun 3D Avatar Chat Game by IMVU maintained a stable revenue, averaging about $10K weekly. Downloads increased significantly in March, reaching 2.5K, while active users saw a decline, ending with approximately 846 users.

ZEPETO: Avatar, Connect & Live from NAVER Z Corporation had a slight increase in revenue, closing the quarter at $5.3K. Downloads varied but remained around 4K, while active users decreased steadily, ending the quarter at approximately 10.9K.

These insights are based on data from Sensor Tower, where more detailed analyses can be found.